| Descript |
x, 307 p. : ill. ; 24 cm |
| Bibliog. |
Includes bibliographical references (p. 277-295) and index |
| Contents |
The case for doing at least some good: perspectives from the past, present and future -- Corporate social initiatives: options for doing good -- Corporate cause promotions: increasing awareness and concern for social causes -- Cause-related marketing: making contributions to causes based on product sales -- Corporate social marketing: supporting behavior change campaigns -- Corporate philanthropy: making a direct contribution to a cause -- Community volunteering: employees volunteering their time and talents -- Socially responsible business practices: discretionary business practices and investments to support causes -- Twenty-five best practices for doing the most good for the company and the cause -- A marketing approach to winning corporate funding and support for social initiatives: 10 recommendations |
| Note |
Electronic reproduction. Boulder, Colo. : NetLibrary, 2005. Available via World Wide Web. Access may be limited to NetLibrary affiliated libraries |
| ISBN |
0471704520 (electronic bk.) |
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